Was approached a while back now to shoot a ad campaign fo Rizla, it’s now live so I can show it here.
Shot this in my studio and it featured the work of Joyanne Horscroft who’s basically a paper geek and you can see more of her work on my site. She must have the patience of a saint!

Anyway, the whole idea of RizLab is to combine musical talents to create experiments .. or something – check it out here..

Although this shot looks fairly simple, there is no photoshop going on here, just a lot of folding, cutting, sticking, hanging, dulling down, turning around, re-jigging and going cross-eyed.

Pretty happy with the results, should start appearing on the tube and all over the place pretty soon, so keep an eye out.